Snapchat does not release gender demographics, but in July 2021 Statista reported that about 60% of Snapchat’s users were female. Statistics show those active users open Snapchat 30+ times/day and will spend 50 minutes or more looking at posts. In fact, the company reports that over 75% of the 13–34-year-old U.S. It is well-known that snap chatters tend to be younger. What is Snapchat’s Largest Demographic? Age This opens vast opportunities to advertise your business. You can purchase them in the snap mode, and place video ads in the others. These lenses (over 2 million of them) and filters are incredibly popular. This gives a unique and creative twist on typical pictures and videos. Users have the option to utilize filters and lenses in their pictures and videos. These “snaps” can be sent to anyone in the user’s friend list and may also be uploaded as a story that’s accessible by all added friends for 24 hours. Snapchat is a visual messaging app where users exchange short videos and pictures that disappear after they’re viewed. If you’re not sure if Snapchat is a viable option for your paid advertising efforts, we’ll explain how Snapchat works and why we recommend it for many of our clients. It’s a more mature and versatile social media option that’s geared toward leads. While there are several competing platforms, such as Tik Tok, Snapchat offers the most reach for your advertising dollar. Looking for a unique and creative way to reach 290 million daily users with your ads? A Snapchat business account could be your winning strategy for grabbing the attention of Millennials and Generation Z.
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